Why Indian Film Producers Are Investing Heavily in OTT Platforms?
The Indian film industry has changed a lot over the years. With the emergence of over-the-top (OTT) platforms such as Netflix, Amazon Prime Video, Disney+, Hotstar and Jiocinema, the way people consume entertainment has completely changed. Indian filmmakers, including T op Indian filmmakers , are now focusing on digital platforms instead of traditional dramatic releases. But what is driving this round? Why do Indian filmmakers invest so much in OTT platforms? Let's find out. 1. Change audience priorities Today's audience prefers facilities. People no longer want to leave their homes to watch movies in theaters. Instead, they like to see the content at the speed of the mobile phones, laptops and smart TVs. The OTT platforms let the audience watch movies at any time, which has made they become a favorite option for entertainment. As a result, Indian filmmakers are favorable for this change and invest in digital-free release instead of fully trusting theaters. 2. Extensive acce...